Dorreen Petersen Davis, MS Ed. Media Design & Technology
Graphic Designer • Art Director • Instructional Design • Project Management
Advertising
Doughboy Recreational
Half Page Trade Ad
Ad was placed in Pool Industry trade magazines: Pool and Spa News, and Aqua.
Programs Used:
QuarkXpress | Photoshop | Illustrator
Doughboy Recreational
Full Page Consumer Ad
Doughboy's target audience is women between the age 35-48 with children who own a home. Ad was place in women's magazines: Home and Pool & Spa Living.
Programs Used:
QuarkXpress | Photoshop | Illustrator
EPD
Half Page Trade Ad
Target Audience: Rural municipalities or companies working with the cities to find a cost effective solution to drinking water filtration needs. Ad was placed in Drinking Water and Municipal trade magazines.
Programs Used:
QuarkXpress | Photoshop | Illustrator
Doughboy Recreational
Half Page Consumer Ad
The concept was for mom to look through her window to see a beautiful backyard with a Doughboy pool.
Ad was in Media Kit which was distributed to Doughboy dealers for use in their advertising to their consumers. Was available in full page, half page horizontal and vertical. Also in Black and white.
Programs Used:
QuarkXpress
Photoshop
Illustrator
Doughboy Recreational
Full Page Consumer Ad
Target audience:
Women between the age
35-48 with children. Ad was
designed with a popular
hobby of mothers at the time –
scrapbooking. Therefore,
wanted the ad to look like it
would be a page from her
scrapbook.
Ad was in Media Kit which
was distributed to Doughboy
dealers for use in their
advertising to their consumers.
Was available in full page, half
page horizontal. Also in Black
and white.
Programs Used:
QuarkXpress | Photoshop | Illustrator
EPD
Half Page Trade Ad
Ad was placed in Drinking Water and Municipal trade magazines.
Programs Used:
QuarkXpress | Photoshop | Illustrator
While employed at Hoffinger Industries, I designed print ready ads for the different divisions of the company. These ads included consumer and business-to-business ads. The consumer ads were distributed directly to the consumer via the division itself or the division’s dealers. The ads designed for the dealers were placed in the brand’s media kit and could be reproduced with the dealers’ information and used toward their co-op program.