Dorreen Petersen Davis, MS Ed. Media Design & Technology
Graphic Designer • Art Director • Instructional Design • Project Management
Trade Show
Doughboy
Retail Display Module (RDM)
Doughboy wanted to help develop an effective way for the dealers to sell their product in dealer stores, so I worked with a display house to develop a series of display modules.
Modules are available in 4 sizes, from 6' x 6' to the large 10' x 20'. A dealer can start with one of the smaller displays and expand as his business grows. The largest display is used by Doughboy for dealer meetings and small trade shows.
Programs Used:
InDesign | Photoshop | Illustrator
Doughboy
Pop-up display
This pop-up display is used by Doughboy at small trade shows and dealer meetings. It is available for dealers to either purchase or rent for their home shows.
Programs Used:
QuarkXpress | Photoshop | Illustrator
Environmental and exhibit design has many aspects from in-store and exhibit plan layouts to display and signage graphics. I have collaborated with several dealers to develop ways to showcase the Doughboy product line in an economical way for any size dealer. Industry trade shows were important to showcase new products to new and existing dealers. I designed the layout for the booth floor plan and sent out electrical, water and signage specifications to the expo company. I also designed the graphics to tell Doughboy’s story.