Dorreen Petersen Davis, MS Ed. Media Design & Technology
Graphic Designer • Art Director • Instructional Design • Project Management
Corporate ID
Premier Doughboy Dealer Logo
Premier Doughboy Dealers are special dealers who have met the high standards set by Doughboy. When obtaining this status, the dealers receive plaques to display in their stores, special discounts from the manufacturer, and are listed on the Doughboy website. A logo was developed to signify that recognition.
Programs Used:
Illustrator
Environmental Products Division (EPD)
Logo needed to convey water, and that EPD was a world-wide company of High-Rate Filtration Systems. They also wanted to incorporate their new tag line -- "Clean Water for the World".
Programs Used:
Photoshop
Illustrator
Mark A. Dunn, CPA Logo
CPA was starting his own business and wanted a clean, sophisticated look.
Programs Used:
Illustrator
Hoffinger Industries
"60 Years of Innovation"
Hoffinger Industries wanted an additional logo to commemorate the 60 Years they have been in business. Their divisions have been known for their innovation for years so that was the starting point. This was placed on all correspondence going out of Hoffinger Industries.
Programs Used:
Illustrator
Automation NetLinx
This logo was developed for a new company who provides Wireless Radio and Fiber Optic Communication solutions to a variety of industrial companies. It was designed for both two-color and one-color applications.
Programs Used:
Illustrator
Hoffinger Industries, Inc. Corporate Identity
Hoffinger Industries is a parent company of several companies who deal in some fashion with water. They have also been in business for 50 years and wanted a simple, solid appearance.
Programs Used:
Photoshop | Illustrator
When designers think of corporate identity we think about the logo of the brand being the strength of the company. Even though this is a good start there are several other branding logo-type elements that need to be designed and continue with the brand. I had several occasions while at Doughboy where I had to design a logo for a special occasion or event.