Dorreen Petersen Davis, MS Ed. Media Design & Technology
Graphic Designer • Art Director • Instructional Design • Project Management
Collateral
Doughboy Consumer Pool Brochures
Target Audience: Women 35-48 with children who own a home. Since scrapbooking is a big hobby of mothers I wanted to play off that idea, therefore the concept with this campaign was to make every piece of collateral look like a scrapbook page. The pool wall patterns made up the background on each brochure.
Programs Used:
InDesign | Photoshop | Illustrator
Glendora Unified School District Newsletter
This district newsletter is sent out semi-annually to the parents, students and faculty of Glendora district. Photos and copy is supplied by the superintendent office to highlight the schools, the faculty, and the staff of the district.
Programs Used:
InDesign | Photoshop | Illustrator
Doughboy "Imagine Pool Planning Pak"
This 16 page, self-folder was designed to combine three existing pieces of literature: a presentation folder, a backyard planning kit, and a product information brochure. Included in this piece is a tissue grid sheet -- so the consumer can layout their backyard with the pool shapes, allowing them to plan their backyard landscape. A cover folder provides the dealer the opportunity to include any additional brochures or information the consumer is interested in.
Programs Used:
InDesign | Photoshop | Illustrator
EPD Composite Filter System Brochure
Composite filters were new at the time, so we wanted to place the system somewhere it would never be, hence on the moon looking back at the blue marble earth.
Because there was of large amount of information about this system, the "Filtration Beyond Your Imagination" was a tri-fold.
Programs Used:
QuarkXpress | Photoshop | Illustrator
Doughboy "For Everything You Need. . ." Brochure
This roll-fold brochure shows the complete product line. It is used at trade shows and for Doughboy reps to hand out to potential Doughboy dealers. Some dealers who carry the complete line also use this brochure to hand out to the consumer.
Programs Used:
InDesign | Photoshop | Illustrator
Bumper Guardian Newsletter
This quarterly newsletter for the Pacific Northwest Region of the Classic Car Club of America showcases it's members, their cars and events. This newsletter has been recognized by the CCCA in outstanding content and design for 2015.
Programs Used:
InDesign | Photoshop | Illustrator
Collateral is a fundamental component of a company’s branding and needs to tie closely with the advertising campaign’s concept. It is vital that all collateral material connect together to promote the company’s image to the target audience. I have designed several campaigns which included between 5 to 30+ different collateral pieces.