Dorreen Petersen Davis, MS Ed. Media Design & Technology
Graphic Designer • Art Director • Instructional Design • Project Management
Point of Purchase
Doughboy Recreational | EPD
Dealer Postcards
Postcards were used two ways: Business-to-business, and business-to-consumer. Frequently Doughboy would include the message on the back with room for the dealer to imprint his information and other times the back would be blank so the dealer could sell what he needed.
Programs Used:
InDesign | Photoshop | Illustrator
Doughboy Recreational
Poolsearch Counter Mat
Doughboy teamed up with Poolsearch for a consumer lead program. Any participating Doughboy dealer would receive this counter mat and a poster. The picture of the boy is the cover of the Poolsearch magazine that can be updated from year to year.
Programs Used:
InDesign | Photoshop | Illustrator
Doughboy Recreational
Deep Area Pool Display
This three dimensional display was developed to show a consumer the Exclusive "Optional Deep Swimming Area" feature of Doughboy pools. The plastic deep area bottoms were manufactured by Doughboy for this project. The wall is a replica of an existing pool pattern.
Doughboy has the only above-ground pools that can go in the ground or anywhere in between. This display shows the pools versatility by showing both an above-ground pool and an in-ground pool.
Programs Used:
InDesign | Photoshop | Illustrator
Doughboy Recreational
Water Doc CD / Display
A water treatment program was developed for Doughboy dealers to sell to their consumers. This program is to help pool owners maintain the chemical balances of their pool. Doughboy wanted an easy way to send a package of 10 CD's to the dealer and also allow the dealer to display them by the register.
Programs Used:
QuarkXpress | Photoshop | Illustrator
Doughboy Recreational
Trade Show Banners / Dealer Posters
Vinyl Banners were used in trade shows and
duplicated as posters for dealers' showrooms.
Banners average size: 8 ft. x 11 ft.
Posters average size: 2 ft. x 3 ft.
Programs Used:
InDesign | Photoshop | Illustrator
Doughboy
Door Hangers
Designed for the dealers' pool installers to place around the neighborhood they were working.
Copy on the
back includes:
Dear Neighbor:
Recently we installed a Doughboy swimming pool for one of your neighbors. We appreciate your patience during the presence of our crews in you neighborhood and hope that any inconvenience to you during the installation was minimal.
We must warn you, however, that you are about to hear new sounds around you filled with some serious family fun. . . splashing water, laughter, and great pool parties. Unfortunately, we cannot help in controlling these activities.
If you wish to hear the same sounds in your backyard, feel free to call us or visit our showroom. We will be happy to show you how much family fun a Doughboy pools can create. Call us today!
Programs Used:
InDesign | Photoshop | Illustrator
Marketing the Doughboy story was a multi-level venture by communicating to the corporate ranks, the dealers, and the pool installers. All of these user’s needed to be considered in determining the touch points necessary to communicate to the target audiences about the “Doughboy Difference”.